A little about me. I’m Erin Howat.
I say this often, but style isn’t about clothing.
It’s about alignment — carefully building a wardrobe that is tailored to your body, complexion, lifestyle and personality so that getting ready starts becoming easy and may I say it…enjoyable.
I believe that personal style should feel intentional, effortless and connected with who you are - not who trends say you should be. It’s about feeling self-expressed and comfortable in your own skin. It’s about learning styling tools along the way that will allow for simplified and successful shopping and outfit creation.
I created my business, Erin Howat Styling (formally Valley Vogue Styling Co.) for women who are evolving - professionally, personally or both - who want their wardrobe to reflect that growth with clarity and confidence.
I want you to rediscover yourself again through your style and to realize that feeling confident in what you’re wearing isn’t selfish or vain, rather about self-expression and even as strategic leverage to help you get what you want in life.
Why this work matters to me.
I’m a wife, a mom of two young girls and a business owner. I know what it’s like to wake up with a hundred mental tabs already open before the day has even begun. Between managing a household, growing a business, keeping up with family life and trying to be present for the people who matter most, the last thing I want to spend my energy on is standing in front of my closet wondering what to wear.
That’s exactly why I do this work.
I believe that getting dressed shouldn’t add to your mental load — it should remove from it. My own wardrobe isn’t overflowing with clothes. Every piece has earned its place. Everything works together because it’s in my colour palette, fits me beautifully, reflects my personality and support the life I actually live. Whether I’m meeting a client, cheering from the sidelines at my daughters’ activities, heading to a networking event or enjoying dinner with friends, I know my wardrobe is working for me, not against me.
I want that same freedom for you.
Imagine opening up your closet and knowing that whatever you reach for will fit, flatter and feel like you. No more changing outfits give times before leaving the house. No more avoiding photos because you don’t feel like yourself. No more declining invitations because you have “nothing to wear.” No more wondering if you’re trying too hard…or not trying enough.
Instead, you’ll have a wardrobe that’s intentionally built around you, your lifestyle and the woman you are today. One that gives you confidence, quiets the overthinking and frees up the mental space to focus on the things that matter most.
Because when your wardrobe finally works, you stop thinking about your clothes and start fully showing up for your life — no matter what stage you’re in.
My approach.
I don’t believe in jumping from trend-to-trend, rigid rules or quick fixes.
I believe in:
Confidently dressing for the body you have now; celebrating your silhouette for what it is by wearing clothing that work for you, not against
Dressing with intention rather than impulse and knowing how to use your style as a tool to allow you to stand out in the best way
Building versatile wardrobes that not only complement your unique body, colouring, personality and lifestyle, but also reduce decision fatigue when deciding what to wear
Providing education throughout our work together so that you’re making purposeful shopping and outfit creation decisions for years to come
Every service that I offer is designed to remove overwhelm and replace it with ease, confidence and consistency. This is not about just “looking put together.” It’s about feeling prepared, grounded and confident with how your external image before you even step foot into the room; knowing that you “nailed it.”
My dream clients.
I work with women who:
Value quality items over having a wardrobe that’s bursting at the seams with items that they’re not even wearing
Want their external image to accurately reflect the empowered, confident woman they’ve worked so hard at becoming
Are tired of wasting their time, money and energy when shopping, and/or second-guessing what they’re wearing for work, weekends and beyond
Struggle to get dressed and second-guess their outfit the second they leave the house, knowing that things would be different if they only knew what worked for them and how to create flattering outfits with thought and purpose
See style as a strategic tool that can help them get ahead professionally- not a vanity measure
Value investing in themselves because they know that not outsourcing their style is costing them way more [time, money and energy] in the long run
Are ready to build an intentional, ‘effortlessly elevated’ wardrobe that allows for easy and enjoyable outfit creation, no matter their age, size or stage of life they’re in
Women who want fewer pieces, clearer decisions and a wardrobe that works for them on demand.
If this resonates, you’re in the right place.
If you’ve ever stood in front of a closet full of clothes and still felt like you had nothing to wear, you’re exactly who I created this business for. I understand the mental load that comes with juggling work, family and life, and I believe your wardrobe should lighten that load - not add to it. Together, we’ll create a wardrobe that’s authentically you and effortlessly works for your everyday life. It’s time to reclaim your time, confidence and mental space through intentional personal style.
Client Reviews
"Erin went above and beyond and I have never felt better about the options I now have in my closet! I would and WILL hire Erin again and again!"
— Kristin H."I'm floored by my experience with working with Erin. From colour analysis to a fully prepared-for shopping trip, everything was thought of and executed in a fun and professional manner. The tools I learned are invaluable!
-- Lindsey E."Erin is extremely talented and knowledgeable! My favourite part of this experience was by far the wardrobe edit and shopping trip! Worth every penny.”
— Laura M.Whether you’re seeking clarity through colour or body analysis, structure through a closet edit or a complete style transformation - there is a starting point designed to support you.
If you’re unsure of where to begin, a brief conversation can bring clarity quickly.
