Personal Shopping

Concierge shopping experience, semi-prepared for you in advance to ensure a streamlined and successful shop.

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Shop with clarity. Purchase with confidence. Dress with intention.

Shopping shouldn’t leave you drained, overwhelmed or second-guessing your choices.

Yet for many women, it does.

You invest time, energy and money - only to end up with pieces that don’t quite work well together, don’t fit your lifestyle or don’t reflect who you are now.

The reason why you’re currently having troubles with shopping is because you’re unaware of what suits you and why.

  • You’re unaware of your best colours, so you end up purchasing what feels “safe” — typically black or other neutrals — but then wonder why your complexion looks washed out, red or heavy

  • You’re uncertain of the shape of your body, therefore feeling discouraged when trying on items that don’t flatter your figure and/or leaving with items that are close…but something still feels off

  • You feel overwhelmed by the amount of options, yet not having the proper direction which causes even more confusion

  • You leave either empty-handed or with items that you don’t truly love because ‘leaving with something is better than leaving with nothing’

  • Having a closet full of clothes that you struggle to wear — leaving you re-wearing the same few outfit combinations on repeat


It’s not about buying more. It’s about buying better - with strategy, clarity and purpose.

Personal shopping changes that because you’re able to shop with a professional who’s able to show you the best styles of clothes for you — then teaching you how to wear what you’re purchasing.

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This is shopping with a plan.

Personal shopping is a highly curated experience designed to eliminate the guesswork and decision fatigue.

Together, we shop with intention based on your body, your lifestyle, your goals and the image that you want to project so that every piece you bring home earns its place in your closet. If you’ve had your colours done in the past — even better!

The result:

You stop wasting time and making impulse purchases and to start building a wardrobe that actually works for you. Throughout the shop, you’ve got Erin keeping you on track and opening your eyes to items you never even considered — but they leave you feeling fabulous!

A fitting room with hanging clothes and a full-length mirror.

Why shop with a stylist?

When you shop alone, you’re making decisions in isolation - without objective feedback or a long-term vison.

When we shop together:

  • Every piece is chosen with purpose

  • Fit, proportions and versatility are prioritized (colour is also considered, especially if you’ve had colour analysis done by me in the past!)

  • I teach you how to create flattering outfits with the items you’re considering buying

  • Your wardrobe becomes cohesive, not cluttered, which allows for simplicity when deciding what to wear

  • You gain confidence in why certain clothes work for you

What to expect.

Pre-Shop Questionnaire + Preparation

In a detailed questionnaire and email communication, your lifestyle needs, wardrobe gaps, monthly functions and style goals are identified so we’re shopping with absolute clarity.

This is Erin’s opportunity to learn more about you and to gain a better understanding of what needs to take priority during your shopping session.

Erin creates and sends you a curated shopping list as well as a small vision board with aligned outfit examples to ensure both parties feel comfortable and confident in the upcoming shop.

Erin arrives to your preferred shopping location prior to your arrival to ensure pieces are aligned with your body, colour palette, lifestyle requirements and wardrobe strategy - no endless browsing.

Styling + Fit Assessment

Together, we’ll stop at approximately 2-4 stores and will shop together for 3 hours, either in Ottawa or Pembroke.

At each store, we’ll assess the fit, colour, refine proportions and create outfits with your potential purchases so you can see how everything works together.

During you appointment, Erin will teach you how to shop with purpose and intentionality so that what you’re purchasing belongs in your closet and is a total ‘hell yes’ before swiping your credit card!

New Purchase Outfit Images

Throughout the 3-hour concierge shopping appointment, Erin keeps track of your purchases so that outfit visuals can be created and sent to you afterwards, showing you how to mix-and-match these items to ensure outfit versatility.

These outfit visuals will be sent electronically for you to reference and create within 1 week of the shopping appointment - removing the guesswork of how to style your clothing in a way that’s elevated and complete.‍ ‍

Should you wish to invest in another shopping session with Erin, notes are stored and referenced so future appointments are streamlined, easy and enjoyable.

Who Benefits From Shopping With A Stylist?

A woman with long brown hair, wearing a bright blue blazer, sitting at a kitchen counter, reading a magazine, with sunglasses and a cocktail in front of her, in a modern white kitchen.

Investing in this service is ideal if you:

  • Feel overwhelmed or drained by shopping - or refuse to do it due previous negative experiences

  • Want to stop wasting money on “almost right” pieces

  • Are building a professional or lifestyle-aligned wardrobe

  • Appreciate efficient, honest and decisive support

  • Value quality, intention and longevity and want your wardrobe to reflect this

This service is perfect on its own, such as a tune-up, specific function/ or seasonal shop. This can also be a part of a larger wardrobe transformation if you’re looking at recreating/redefining your personal style from the ground-up.

Investment

3 hours | $1250 (taxes included)

Whether you’re filling specific wardrobe gaps, preparing for an upcoming season or event or are interested in a comprehensive wardrobe refresh - building a more versatile, cohesive closet across multiple areas of your life, the Concierge Shopping Experience will have you walking away with enough versatile items to create a significant amount of outfits.

This will be the most streamlined and successful shop you’ve ever experienced! Full stop.

Shopping appointments take place in Ottawa (Tanger Outlets, Bayshore Mall, Rideau Centre) or Pembroke (downtown boutiques, Winners, Reitman’s and/or the Pembroke Mall).

Frequently Asked Questions

  • “Erin went above and beyond to help me achieve my style goals and I've never felt better about the options that I now have in my closet! I constantly reference the outfit visuals she created for me after our shopping appointment"!

    —Kristin H.

  • “I don't particularly enjoy shopping or even care about clothes, but Erin helped me navigate my existing wardrobe and made our shopping day a FANTASTIC experience! She kept us on a mission - the dressing rooms were prepared and I loved having clothes pre-selected for me!"

    — Jackie D.

  • "My body has been through so much over the past few years and I feel like this shopping trip gave it the celebration it deserves! I can't wait to start incorporating all of the beautiful items we picked out and to clear out anything that no longer serves me!"

    —Saera M.

  • "I had fun shopping with you and really value your advice and your expertise in pulling clothing that works for me. I've put my new purchases on the bed and it looks like a great capsule wardrobe. I love each piece and can see myself wearing them in multiple contexts! I'm looking forward to mixing and matching to create different outfits!"

    Debra D.

  • "The whole vibe of choosing my outfit has drastically changed since my shopping experience with Erin! I absolutely love putting together outfits now!"

    Christal L.

  • "Another fun and successful shopping trip! I love everything and appreciate you going over and above. 14 new pieces are hung and I can't wait to start wearing them!"

    — Bev K.